Introduction to the trend
Veganism has been around for thousands of years. Earliest cases  have been dated back since 500 BCE, for example, Pythagoras followed vegetarian lifestyle. Another example of vegetarian innovator was Buddha.
The earliest concepts of veganism took shape by the hands of Dr William Lambe and Percy Bysshe Shelley in 1806 CE (History).
In US has been a massive growth of veganism since 2009. Nowadays, about 5 % of US population are living a vegan lifestyle. Of all vegans and vegetarians, the majority are women. Searchers for the term “vegan 2007” showed over 1,600 results, however, nowadays “vegan 2015” showed 116 million results (16 Million People in the US are Now Vegan or Vegetarian).
Veganism is usually associated with people who are up for animal rights, the health and the religious. However, nowadays, people also go part-time vegetarian. Some of them get inspired by famous people such as Bill Gates, Bill Clinton and James Cameron. There are two main reasons  —health concerns, and greater awareness about how animals are treated. The third one which is not that popular is environmental reason, for instance, global warming and deforestation (The rise of the part-time vegans – BBC News). Vegans don’t eat eggs, dairy products, meat and fish.
Recently, consumers went to the importance of healthier and more humane foods. Therefore, this change can be seen in the market for non-diary products. Lately non-diary products market soared and sales are expected to reach $5 Billion by 2020; more than 1/3 of consumers are open to plant-based products (Plant-Based Food Named a Top Trend for 2016 | Latest Vegan News, 2015).
“Almost a third of Millennials (30%) indicate they consume any meat alternative product every day, with 70% consuming them at least a few times a week, notably more than any other generation, and coupled with the size and spending power of Millennials, indicates a strong potential market for meat alternatives in the future,” wrote Billy Roberts, Senior Food and Drink  (Plant-Based Food Named a Top Trend for 2016 | Latest Vegan News, 2015).
According to Google trends first time as a trend #vegan appeared in January 2004 and slightly increased until January 2014 where it skyrocketed. In January 2016 it reached it highest point. Most of the researching goes from USA, Canada, Australia and New Zealand.

Literature review

Platform: Google Scholar

Rasmus R. Simonsen Interview

After some in dept research about the matter “veganism” through means of readubg academic articles. We found out the following, veganism is more than just a diet or even a lifestyle. People become vegan because of political viewing point. People become vegan to express their political viewing point(s) towards consumption and mistreating of other species. According to Rasmus R. Simonsen veganism is seen by a lot of people as the way to interfere with the material and idelogical structures of the meat consumption process which is a huge part of our lives. This is one very interesting side of the trend “Veganism”, some people become vegan for health reasons, or pity for the animals, but to others becoming a vegan has a political goal attached to it. This information is taken from an interview with Rasmus R Simonsen, (ph.D) in Animal Studies Repository, about his selected works by Massimo Filippi and Marco Reggio.
(Reggio, 2014)

Veganism: the Humane Solution to Human Misdeeds

From another academic article, “Veganism, the humane solution to human misdeeds”, the following information has been retrieved. This article focussed mainly on the environmental influence of the meat consumption business. Just like the popular netflix documentary “Cowspiracy”, this article adresses the serieus polution meat consumptionn causes. Another reason for joining the veganism trend nowadays next to animal cruelty, is the environment. Mankind has evolved from cavemen into a “superior” species, at least that is how we view ourselves. With a fast rising population, the food had to grow with us. Farming became factory farming. The outcome are poor health and pollution. The meat is injected with antibiotics creating resistant deseases. The cattle eats more food than it produces, plus the biological waste is enormous creating entire dead zones without life in the oceans. In this article Veganism is perceived as a way of saving the planet from downfall. This is a very concerning topic, and understandable for drawing attention towards itself.

The academic article has been written by Dennis Brooks. Brooks used a lot of desk research to find the information which supports his article. Information has been gained from websites, and books. The references were the following:
(Brooks)

Veganism, why not?
(an anarchist perspective)

It almost seems Veganism became popular over night. It’s being promoted by hipsters, businesses and NGO’s. There are many reasons for people to join the trend, namely animal cruelty/ rights, (yet to be finished…..)

http://theanarchistlibrary.org/library/peter-gelderloos-veganism-why-not.pdf

Key words:

Vegan
Punk
Animal rights
Cultural movement
Social network
Social movement
Veganism
Diet
Healthy lifestyle
Cowspiracy
#GoVegan
Fruitarian
Herbivorous
Humane
#AllLivesMatter
Vegan study
Veganism trend research
Veganism and culture
Trend Veganism USA
Plant-eating
Online research:

(Found information still to be written down in own words)

http://www.bbc.com/news/magazine-25644903  veganism bbc

https://veganlifestyleassoc.com/food-trend-great-veganism/  celebrities and food trend

http://latestvegannews.com/plant-based-food-named-top-trend-2016/  plant based food trend

16 Million People in the US are Now Vegan or Vegetarian!

 growing interest in the American public

http://www.godsdirectcontact.org.tw/eng/news/193/vg_57.htm  growing trend amongst the young

https://www.vegansociety.com/about-us/key-facts  what is veganims? (UK)

http://www.health.com/health/gallery/0,,20773383,00.html  how to go vegan?

http://features.peta.org/how-to-go-vegan/  how to go vegan and why? PETA

 

Online research aspect of the background research
Keywords:
vegan, veganism, diet, healthy lifestyle, cowspiracy, #govegan, fruitarian, herbivorous, humane, #alllivesmatter, vegan study, “veganism trend” research, “veganism and culture” trend, plant-eating
vegan tw.png

vegan twitter.png

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